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    Saphir Beauté du cuir

    As time goes by...

    SAPHIR was founded in 1920 and is now France’s foremost brand. It is also a world leader due to the quality and diversity of its leather care and renovation products and has successfully met the challenge of maintaining traditional manufacturing practices. As the result of constant research and the successful combination of premium quality raw materials, SAPHIR products offer you the world’s broadest range to protect and beautify all types of leather.

    Accordingly, the finest boot-makers, shoe-makers and leather goods manufacturers across the five continents and in over 50 countries use SAPHIR products to maintain the «leather’s health and beauty». We are determined to pay close attention and respond to the legitimate expectations of leather industry professionals and a demanding clientele.

    Our goal is to offer them products manufactured from natural raw materials, selected for their efficacy: turpentine oil, beeswax, carnauba, lanoline and ozokerite wax, jojoba, mink, neatsfoot and sweet almond oil… With this policy, SAPHIR is the only brand in the world to refrain from incorporating any resin or silicon whatsoever in the manufacture of its polishes, and from marketing any product harmful to leather life. This policy enables SAPHIR to strengthen its leadership position and international reputation day by day.

    Today, your decision to distribute the SAPHIR range boosts the legitimacy of your specialist offer and enhances your image as leather goods professional. Our products will guarantee you the continued loyalty of your clientele seeking quality and efficacy. SAPHIR, with its «BEAUTE DU CUIR» range will protect all your clients’ items from the vagaries of the weather for their greater benefit … and yours!

    1920

    THE CREATION

    The Saphir story begins in a laboratory in Faverges, a former commune of Haute-Savoie department in France. In collaboration with skilled leathercrafters, a unique leather care formulation is created from premium ingredients. The formulation is quickly praised for its ability to beautify and preserve the finest leather.

    1925

    Gold Medal

    Saphir is awarded the gold medal at the World’s Fair in Paris. This accolade endorsed the values that are synonymous with the brand: innovation, quality and tradition.

    1950

    Indispensable Shoe Care

    Saphir launches its motto, ‘Saphir beauté santé du cuir’ (‘Saphir Leather Beauty Health’), reflecting the philosophy that survives to this day. Saphir products soon develop a loyal patronage among leather shoe customers in France.

    1955

    New York, New York

    Saphir establishes a sales department in New York then commences exporting to Hong Kong. Our savoir-faire and innovative products ensure international acclaim.

    1979

    New Beginnings

    Under second generation entrepreneur Alexandre Moura, Saphir transforms into a modern corporation and pursues global expansion. The brand gains recognition for exceptional quality and develops a prestigious global clientele. Saphir modernises its product range and manufacturing processes to maintain its premium market position.

    1986

    Charente Premises

    Saphir relocates to a new manufacturing plant in the picturesque Charente region, renowned for Cognac distilling, in south-west France.

    1996

    Legion of Honour

    Seventy-one years after Saphir was awarded a gold medal at the world’s fair, Alexandre Moura s receives the Legion of Honour from French Prime Minister, Jean-Pierre Raffarin. The award honours the dedication of Saphir’s founders and subsequent directors to pursue uncompromising quality in leather care.

    2018

    Logistics and Manufacturing Centre

    An expansive and modern logistics centre is built in the south west of France to optimise customer service and facilitate international growth. The 13,500m2 facility is highly secured against fire and designed to minimise adverse environmental impact. All Saphir products are manufactured onsite.

    2020

    Celebrating 100 Years

    We celebrate 100 years from 1920-2020 since the Saphir brand was created.

    2023

    Changing with the times

    With the growth of sneaker footwear Saphir has developed a new dedicated sneaker care range. The packaging design draws inspiration from our product archives and continues Saphir's legacy.

    2024

    The classic evolution

    Throughout its 100-year history, Saphir’s visual identity has transformed with the decades, mirroring the trends and ambitions of each era. In 2024, a new visual identity was unveiled, embodying Saphir’s bold vision for the future while paying tribute to its storied heritage

    1920

    1930

    1950

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    1970

    1975

    1989

    2024